Why this blog was created

When we decided to look at the aesthetics of marketing we chose to go with what we knew which was in this case, Brussels. Seeing how all members of the group were from a diverse background we decided that it would add an interesting layer to our perception of beauty. However, since we were all students, this element of consistency allowed us to control for a certain demographics (age and income) while exploring the impact of other factors on our perception. For our exploration we chose 4 locations that we felt represented the student’s path. Starting with ULB where we spend the bulk of our time, moving to Place Flagey, then to the touristy Grand Place and finally finishing off in Rue de la Fourche. Each location presented a different view of Brussels and had a different meaning for each of the group members. The following entries are a personal and somewhat introspective approach examining the beauty of each location. Through the use of blog entries each student has commented on the aesthetics on each location and has attempted to determine which factors have impacted their decisions. We are analyzing their impact and whether they cast a positive or negative light, since each location itself is a form of marketing, promoting Brussels as a city.